Some people believe that the business card is the tool of the business executive or the salesperson, but business cards are tools for anyone looking to grow their presence or brand. As a personal trainer, you know that networking and meeting potential new clients are the best ways to ensure a healthy customer base and steady income.
Business cards are one of the most overlooked yet reliable marketing methods for personal brand building. They are also one of the most cost-effective marketing tools around, costing just a few cents each. Let’s take a look at what business cards can do for your business and some of the things that successful business cards have that help them get the job done.
The Importance of the Business Card
So you’ve met a potential client and made a good impression. You tell them how to get in touch with you and hope for the best. Lead generated, right? Not quite. Staying fresh in a lead’s memory is the only way to turn that lead into a client. If they don’t remember you or the contact information you gave them, they’re gone forever.
Staying Fresh in Their Heads
Memory works best with external stimuli to get it going like sights sounds. Since you can’t follow your leads around and shout contact information at them, they will need something to look at. A business card will remind them of you and keep you at the front of their memory. The ease of handing out a business card will mean you can meet and greet more potential leads during an event or large gathering.
Having your business card also means that leads will have ready access to your contact information. So when the whim takes them to sign up for a consultation, time will not pass as they Google you or dig around for your contact info. The longer it takes someone to reach you, the more likely they are to give up halfway through. Hey, if they were motivated to finish things, they wouldn’t need you.
Proving You Mean Business
Your personal training business is just that, a business. You aren’t just some random person doling out fitness advice for money; you’re a professional, and your equipment and methods should reflect that. Customized workout attire and signage are great, but step one to proving that you are serious about business and your clients’ results is getting a personal trainer business card.
Components of a Successful Business Card
Every business card is unique. You’d be surprised at just how much they can vary from person to person. However, there are a few things that are absolutely vital that every business card should have. Additionally, there are a lot of optional features that a business card can have if they apply to you or if your card has sufficient real estate.
Here are a few things that you just have to have on your personal trainer business card. The variations are up to you, but they should be on there in some shape or form.
- Your Name: This one seems like a no brainer, but it wouldn’t be on here if people didn’t make this mistake. A lot of trainer cards these days have nicknames or brand names in a misguided attempt to sound hip or buzzworthy. Your business card is for you. It’s to remind the lead that you are a person, which ultimately is what clients want. If they wanted to work out with a robot, they would download an app. They want the personal touch, and the business card puts a name to your face and is the first step toward building a rapport and trust.
- Your Picture: This one relates to the last one. Since you are your product, your leads need to remember you as a person and not just some words. Having an image of you reminds them that they met a person who can help them achieve their fitness goals. It isn’t just contact information copied from somewhere. A simple shoulder shot of you with a neat, tidy and smiling face in color is all you need.
- Contact Information: Make no mistake though, contact information is essential. Specifically, have multiple forms of contact information on your business card. Email address, phone number, Twitter handle, Facebook page, webpage, carrier pigeon destinations or whatever are all viable options. Some people are particular about how they contact people and like options. Shy people prefer email or maybe old fashioned folks like a phone call. Don’t give them an excuse not to contact you. Instead, give them options.
- A Blank Reverse (Back) Side: A lot of personal trainer business cards like to maximize usage of their space and add all kinds of bells and whistles like gold gym logos or pop up bodybuilders or things like that. But a blank reverse can do a lot more for you than all that. You can write personalized messages on the back as well as write down important information the potential client wants that isn’t on the card. You can also make impromptu coupons or special offers with them. Make sure to have space on your card for unexpected needs.
- Something Unique: Your card shouldn’t just say “personal trainer.” A potential client knows what you are; they don’t need a card to remind them of your profession. They need it to tell them what you are about and why you are special. Add a specialization of yours to set yourself apart. Or, add a personal motto or creed. Don’t inundate the card with text but add a little more of yourself onto it.
If you have the space, the drive or the necessity, there are a lot of other things that will help your business card grab those leads.
- QR Codes: Great if you have a dedicated website. A quick scan and leads get directed to your landing page.
- Logo: Your card should always have a logo or some artwork, but some fitness business cards stylistically draw the trainer’s name, so it doubles as the logo. Your choice.
- Certifications: If you have the room and have earned them, certifications are a great addition. Potential clients like to see proven education and accomplishments. If you are short on space, the highest or most prestigious certification will do.
When choosing a card, don’t pick a glossy finish. A non-laminated surface is easier to write on which, as mentioned earlier, is important. Also, try to get a thick card stock to print your cards on. A card with tangible weight that is durable will last longer and literally feel more important. And finally, take it easy on the bling. Your card is supposed to display you, not your ego. Most clients will be drawn to your character and ability and not how many holograms you can fit on your personal training business cards.
A Powerful Tool
Networking requires making a lasting impression to be effective, and your business card does the job well by being you, compressed into portable form. Don’t underestimate its power, and never hesitate to pass one on to anyone with even a passing interest in your services. Business cards are cheap, disposable and low commitment while at the same time being indispensable marketing tools. Perfect yours and spread them to the four winds.